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Nearly Half of All Digital Ad Spend in 2017 Goes to Google, Facebook

Advertisers' spend on digital formats worldwide is predicted to increase 17.4 percent to $583.92 billion according to a recent forecast from eMarke...



Google Expanding Close Variant Matching to Relief of Advertisers

Managing paid search marketing campaigns can be very challenging for companies, especially when trying to account for all of the possible search st...





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